Tips For Leveraging Virtual Reality As A Brand

Tips For Leveraging Virtual Reality As A Brand

June 23, 2019

VR is going to be used by 1/3 of global consumers by 2020. The opportunity for brands to leverage the uniquely engaging experiences VR can offer is incredible. Here are a few tips to understanding why…

1. It greatly engages your senses - part of your brain really thinks you’re in a new environment. You’re hearing, seeing, moving, and balancing in a new place and imprinting those emotions into the memory of that new experience; very powerful.

2. Your stories are being lived - VR goes beyond storytelling, breaking the fourth wall, putting the viewer in the middle of the action, no longer a mere observer; truly feeling.

3. The user is giving their full attention - attention spans are lower then ever with the instant gratification of social media, apps, phone games… VR is like an alternate reality pushing the user to focus and commit to the immersive experience.

4. VR can take people to amazing places - the ability to transport someone across the world, to imagined realms or different times is magical and unlike anything. Whatever you can dream, can be experienced, including the ability for brands to show consumers things that don’t yet exist.

5. VR is versatile - brands have different budgets and objectives which might be met with a simple 360 video, easily digested on social media and headsets. On the other hand, there’s the opportunity to create remarkably rich interactive content for high-end headset like the HTC Vive.

The ability for a brand to be fully experienced in VR by its potential consumers, to shape their perception, is truly game changing. With the current trend towards affordable mobile VR, mass adoption is just around the corner.



Also in Blog

Tips For Successful Motion Capture Sessions
Tips For Successful Motion Capture Sessions

October 10, 2019 0 Comments

ROTU just had the most amazing first couple days of motion capture sessions, with remarkable talent, and overall it was a huge success, though we learned so much during the process, so here are a few tips:.

The main piece of advice we got beforehand was to prepare - That means we got as organized as possible, knew exactly what we were shooting and in what order, and what everyone’s job was on set. All the technology was synced, tested, and set-up properly before we got going with any shooting. There was only ever one person at a time giving direction, and everyone was focused and quiet on set when needed.
Tips For Entrepreneurial Success
Tips For Entrepreneurial Success

September 22, 2019 0 Comments

Along the road to creating ROTU we've had to learn some things the hard way, but as much as possible, have tried to learn from those who've already been there and done it. So, here are some tips we've put together for entrepreneurial success:
Tips For Persevering As A Startup
Tips For Persevering As A Startup

August 17, 2019 0 Comments

Here at ROTU we’ve gotten to experience first-hand what it takes to persevere as a startup. ROTU began as company putting on breathtaking live shows, and now we’ve reinvented ourselves as an entertainment studio building VR experiences leveraging the power of music. So, here are some humble tips we’d like to share: