Tips For Leveraging Virtual Reality As A Brand

Tips For Leveraging Virtual Reality As A Brand

June 23, 2019

VR is going to be used by 1/3 of global consumers by 2020. The opportunity for brands to leverage the uniquely engaging experiences VR can offer is incredible. Here are a few tips to understanding why…

1. It greatly engages your senses - part of your brain really thinks you’re in a new environment. You’re hearing, seeing, moving, and balancing in a new place and imprinting those emotions into the memory of that new experience; very powerful.

2. Your stories are being lived - VR goes beyond storytelling, breaking the fourth wall, putting the viewer in the middle of the action, no longer a mere observer; truly feeling.

3. The user is giving their full attention - attention spans are lower then ever with the instant gratification of social media, apps, phone games… VR is like an alternate reality pushing the user to focus and commit to the immersive experience.

4. VR can take people to amazing places - the ability to transport someone across the world, to imagined realms or different times is magical and unlike anything. Whatever you can dream, can be experienced, including the ability for brands to show consumers things that don’t yet exist.

5. VR is versatile - brands have different budgets and objectives which might be met with a simple 360 video, easily digested on social media and headsets. On the other hand, there’s the opportunity to create remarkably rich interactive content for high-end headset like the HTC Vive.

The ability for a brand to be fully experienced in VR by its potential consumers, to shape their perception, is truly game changing. With the current trend towards affordable mobile VR, mass adoption is just around the corner.



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